• marykay@raumaassociates.com
  • (206) 484-8784

What is Integrated Marketing?

  • What is Integrated Marketing?

    WEB END of Year(2)

    What is integrated marketing? Integrated marketing is the practice of spreading a consistent brand message across multiple marketing mediums, both conventional and unconventional. Our client, The Country Store and Farm does a great job of this on a regular basis–something that is necessary in the competitive world of retail. Each time we plan a retail event, it is marketed across multiple communication platforms: local newsprint, Facebook, Twitter, Newsletter, a Blog on their website, road-side signage, and in-store posters. In this information-saturated world, it takes clear, consistent advertising in multiple formats to cut through the clutter.

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